معرفت فرهنگی اجتماعی

The start of communication, with its diverse patterns in different cultures, has always been of interest to anthropologists and cultural experts. Using the analytical-documentive method and studying the Quranic verses, interpretations and Shia and Sunni religious texts, the present paper has attempted to develop an Islamic strategy of starting communication as a normative theory based on epistemic principles, components of communication process and motivational methods. It compares this Islamic pattern of beginning verbal communications with those in a sample that is representative of the world cultures and is chosen through purposive sampling method. The research results include an explanation of the epistemic foundations and components of the process of “beginning with salam " communication and its normative pattern at the beginning of verbal communication. This theorization shows that: firstly, the "communicative pattern of Beginning with salam" is a complete (self-sufficient) communication process for the spread of the divine name "Salam" and its effects on security and friendship and etc., and not just an introduction to communication. Secondly, unlike the common definitions of communication, this pattern does not strive for purely persuasive goals. Third, there is no equivalent for the meaning of this pattern in other cultures.