معرفت فرهنگی اجتماعی

Appropriate response to the issues related to cross-cultural communications can assist people in successful communication management in multicultural environments. One of the most important questions relates to the role of culture and language in cross-cultural communications. Now the question is; what role do cultural features, like language, play in cross-cultural communications? Are people able to have distance from their own cultural features? Is the mere proficiency on the audience` language sufficient in establishing a successful cross-cultural communication? Using the researches done and a documentary method, this paper aims at finding an appropriate answer to this question, reference to the Islamic view. The findings show that it is impossible to limit the number of people to the structural features only. Individual features have a decisive role in cross-cultural fulfillment or failure. Understanding our own culture and our audience 'culture, proficiency on the subtleties of language and individual features are the three important components of cross-cultural communications.