Ma`rifat Farhangi Ejtemaei

Mass media, especially television, due to their widespread audiences and deep influences, are one of the most important factors in the transmission of the social values and norms in new societies. Considering that, the "music" is one of the main and inseparable components of some national TV programs; it is worthy to study the reaction of the religious audiences toward the musical programs. Using a descriptive method and through observation and interview, this paper seeks to study the behavior of the audiences with the musical programs of the national TV, to realize the behavior of the religious audiences. The findings of the research show that, the religious audience reacts to the music in three different ways, confronting approach, conditional and critical accompanying, and satisfactorily companionship. Although, a wide range of faithful audiences did not change their attitude toward music, some tendencies have changed with respect to music. The National Media has increased the quality and quantity of music, to attract the maximum audiences and to promote singing in society, by imitation and modeling from the satellite networks.