Ma`rifat Farhangi Ejtemaei

Resulting from the discursive dominance of modernity, the expansion of mass media, and especially the emergence and expansion of social networks, celebrity culture has become influential in the Iranian society. The present study mainly examines what celebrity culture is and what criticisms it has received from the perspective of Islam (verses and narrations). The research method is documentary in the data collection stage and analytical-critical in the data analysis stage. The research findings indicate that celebrity culture is not fundamentally and completely prohibited by Islam. However, in its current form, celebrity culture faces numerous criticisms from the Islamic perspective including giving value to fame and ostentation, the superficiality and vulgarization of culture, the substitution of celebrity for hero, blind imitation, rebelliousness, and the increasing spread of ostentatious actions.