Ma`rifat Farhangi Ejtemaei

Baudrillard, who is in transitional period from Marxism, gives a clear and efficient description of consumer society as an important feature of new Capitalism. Having acquired concepts and theories about technology and consumer society, and at the onset of information age, he deals with this kind of society to analyze it in relation to previous concepts. The result of practical combination of technology, consumer society, and information age leads him to observe a new society that some have called post-modern society. Baudrillard considers Unites States as the complete model of this society, and tries to describe this newly created or ongoing situation, using his important concept, that is hyperreality, and focusing on new technologies, medias, and mass. Present paper, while looking briefly at Baudrillard’s thought development, deals with the key concept of his thought, i.e. hyperreality. Then he proceeds to investigate the image that he provides about mass media, collapse of significance, and disappearing of social fact, and finally the mass formation according to the concept of hyperreality. At the end discusses some criticism of his views.