Ma`rifat Farhangi Ejtemaei

Cinema is to provide an appropriate model for man and woman's personality by using an epistemological view, based on the origin and principles taken from Islamic culture. Reviewing existing views about the relationships between men and women, the theory of men's authority, the theory of equality between men and women, and the theory of "difference between them", the present paper proposes the theory of "Complementarity" and sheds light on the relationship between these theories and cinema. Then it reviews the view of Islam about man's personality and extracts men's ideal characters from traditions and Quranic verses. It further reviews man's personality presented in the movie ""Tasviyeh Hesab" (Pay Back) by using John Fiske's methods of "analysis of narration" and "analysis of semiotics". The aim is to review man's personality characters from the view of Islam and their conformity with aforementioned movie. The findings indicate that man's personality characters which are presented in this movie are not only incompatible with Islamic culture but also contradict with it and the movie presents outsider models.