Ma`rifat Farhangi Ejtemaei

The present research has been conducted with the aim of comparing between, recognizing, and sociologically analyzing traditional and modern eulogies in terms of content, literature, and mode of conduct in the last decade. The theoretical framework of this research combines Durkheim, Geertz, and Berger's sociological theories on religious rituals. The research uses a documentary method and content analysis as technique. Inverse questionnaire is used for gathering the data. The research findings showed that modern eulogies have emotional- sentimental thrust, popular (folkloristic), romantic, and derogatory literature, contents with worldly love as a mark of esteem for a religious master and the desired figure, a state of frenzy, excessive religious zeal, professional lighting and voice system, and professional stage management by eulogist. In traditional eulogies more emphasis is put on describing the oppression the Holy Prophet's family suffered. The main features of this type are: formal literature, emotional and moral themes, single style and context. On the whole, these two types of eulogies lack rich content and they sound formalist, emotional, and have the nature of a public show.