Ma`rifat Farhangi Ejtemaei

Due to the fact that based on the beliefs, foundations and values of different societies and cultures, various forms of lifestyle are created. Modern society has also formed a certain style of life around some fundamental concepts and surrounding values, which are sometimes contrary to Islamic principles. In order to deal with this phenomenon properly, this study deals with the knowledge and nobility of these basics and how they affect the daily life of women. Using logical-analytical and library method and applying rational implications, this research has been conducted. The results show how modern women's lifestyle, which is centered on personal taste and show consumption and features such as androgyny (bisexuality) and fluidity and flexibility, has a relationship with the way Western civilization looks at humans and women. It was also found that all these cases can be analyzed and understood based on the three bases of humanism, evolutionism and cultural anthropology. As the belief in humanism leads to the formation of a lifestyle based on dramatic consumption, and cultural anthropology forms reflexivity and choices based on personal taste, and evolutionism will lead to the expansion of the phenomenon of fashionism, as well as the superiority of male roles and characteristics. As a result, these things lead women to belittle and suppress their natural characteristics, and tending to be like men.