Ma`rifat Farhangi Ejtemaei

Identity in the most general view is the perception of each person in society. Both female and male identities are exposed to certain challenges sometimes. They have been expressed different views on the cause of this challenge; What is used in this study as a theoretical framework is the mixing and competition of semantic authorities. Every semantic system has a wholeness and integrity that keeps all its components in union equilibrium (not necessarily desirable) connection, and an imbalance arises when another semantic authority arises. The identity usually changes first in the outer layers, which are more concerned with actions and behaviors because it has different layers, and This situation will be accompanied by a kind of cultural resistance if the inner layers are alive and dynamic, and there is always an imbalance and identity challenge as long as all layers of identity are not compatible. Some factors have faced Iranian women a kind of identity challenge in the new situation such as Employment, celibacy, hijab, etc that this study has discussed with a theoretical framework and the analytical method of documents.