Ma`rifat Farhangi Ejtemaei

Institutionalizing culture means deepening and consolidating the beliefs, values, and desirable behaviors of the main agents of community management at different levels of government. It has been proposed different models of institutionalization in the popular literature, which are often derived from the epistemological approaches that dominate Western societies. One of the main tasks of researchers active in the field of Islamic humanities is theoretical explanation and design of models in accordance with Islamic principles and presuppositions, therefore, the main purpose of this article is to study "audience analysis and its principles in institutionalizing culture from the perspective of the Qur'an" as one of the main components of the model, so, one of the important tasks of institutionalization agents is to identify the audience, classify them and pay attention to this classification during the institutionalization of culture. In fact, the type of dealing with them also varies according to the classification of the audience, which can be examined in the form of governing principles dealing with the audience, the expected results will not be achieved if the differences in the audience in institutionalization and the governing principles in dealing with them are not taken into account. This study has been used the method of contemplation in the Qur'an (revelatory narration) according to the emerging strategy of the foundation data. The findings of this study show that "Institutionalization from the Qur'an's point of view is a continuous process that can be positive (rising) or negative (declining)," In accordance with the above definition, institutionalization audiences can be classified using the Holy Quran into two categories of audiences inside and outside Islam, in dealing with which it is necessary to observe a series of strategic and practical principles.