Ma`rifat Farhangi Ejtemaei

The subject of the article is the analysis of the view of Roland Barthes, a contemporary French thinker on myth. Barthes has been able to change the meaning of the myth into legend and use it as a mechanism to build a social world. Barthes based on Saussure's rules of linguistics and Saussure's conceptual system, as well as his adaptation of Durkheim's collective syndrome arrived at this conclusion, that myth is not limited to verbal and written symbols, and anything in the potential human world can become a myth. The most important point inspired by Saussure is the socio-cultural signification of symbols and signs (secondary signification), as opposed to the linguistic signification (significant and signified) of symbols (primary signification). mythical signs have two different aspects according to the Saussure: form and meaning. The most important mechanism of mythology is "the supremacy of form over meaning". Barthes changes ‘’transformation of historical social affairs into natural affair’’, from this subject. The essential aspect of the sign that is related to its meaning is distorted with the supremacy of form according to the Barthes, and the temporal and spatial identity of the meaning of the sign disappears. In this case, we are faced with an out of place and time or beyond place and time being. At this stage, the bourgeoisie was able to highlight the intended meaning, which is the formal aspect of the sign, by seizing this sign devoid of the original meaning. The method of this study is to analyze and interpret the content of Barthes's view in his works and in the words of his commentators and interpreters