Ma`rifat Farhangi Ejtemaei

During the recorded history of persuasion, various forms of persuasion have been developed that have been used in religious propagation. Although the existing methods are analysed and explained based on efficiency and effectiveness, it is also necessary to examine the ethicality of each method. Accordingly, using a research method based on data-based analysis, this paper aims to provide a model of ethical indicators to assess the methods of persuasion in religious issues. The introduction of the proposed model is based on the ethical pillars, principles and indicators of persuasion, so that in the transmitter's pillar, the principles of the intent of the benefactor and his integrity; in the message area, the principles of strength and transparency, and in the field of the recipient, the principles of respect for human dignity and considering the level of audience’s comprehension are addressed. For each of these principles, the related ethical indicators such as the cnsistency of word and behavior, fairness, imparting knowledge, source reliability, creating selection opportunities, and avoidance of degradation are extracted. Finally, by presenting the above model, five persuasive ways of reasoning, repetition, creating hope, creating fear, and creating need are evaluated ethically.