Ma`rifat Farhangi Ejtemaei

The last two decades have seen a gradual shift in the mourning ceremonies pop tune. Using western pop tune in delivering eulogy containing certain non-religious terms in the form of dialogue and holding mourning ceremonies which disregard religious precepts are two main causes behind the shift in the mourning ceremonies away from sanctity. These two factors have influence the mourners through soft power and changed their attitude. This paper investigates the effect of pop music, one of the symbols of western soft power, on having a pop-orientated eulogy and its effect on the change in the values of mourners. About 200 Persian and Turkish videodiscs, which were released in the period from 1382 through 1392, have been investigated through quantitative content analysis. The results of the research show that, first, there is a meaningful correspondence between the concepts related to the eulogy lacking in sanctity among the statistical samples of both of languages, which indicates that eulogy has become distant from its religious entity and the eulogy which is devoid of sanctity is prevailing. Secondly, there is correspondence between Persian and Turkish eulogies concerning their lacking in sanctity.